Research conducted by Clare Munn and a team of clinical psychologists and neuroscientists has led to the development of a comprehensive model known as the CQ: Communication Quotient™ Integrated Model. This model aims to elucidate the intricate connections between one’s CQ: Communication Quotient™ and a distinct set of skills.
The human brain has two systems that are often in conflict: the ancient emotional system (EQ) and the newer executive system (IQ).

EQ, driven by emotions, processes information quickly but has a propensity for inaccuracies (Zeidner, Matthews, Roberts, 2001), as it bypasses the conscious and deliberate cognitive processes associated with intellectual processing.
The development of the CQ: Communication Quotient™ Integrated Model of Communication is informed by the theoretical framework of Relational Framing. Relational Framing refers to the cognitive process through which individuals establish connections and relationships between stimuli, events or experiences based on their contextual relationships (Hayes et al., 2001). It enables individuals to understand the meaning of words, symbols and gestures within the broader framework of communication.
Theory of Mind refers to the ability to comprehend and attribute mental states, such as beliefs, intentions and emotions to oneself and others (Baron-Cohen, 1995).CQ: Communication Quotient™ plays a pivotal role in the development and utilization of Theory of Mind, as it facilitates information exchange and social interaction with others.
The human brain, like that of other animals, has evolved over time, but with notable distinctions. While organisms at lower levels of evolutionary development have limited awareness of their emotions, humans possess a sophisticated capacity for experiencing, recognizing and contemplating their emotions (Damasio & Carvalho, 2013).
During communication and the utilization of CQ: Communication Quotient™ skills, several brain areas are activated to facilitate various cognitive processes.

The Broca's area, located in the left prefrontal cortex, is responsible for language production and articulation. It plays a crucial role in converting thoughts into coherent speech and generating grammatically correct sentences (Broca, 1861).